Atwater market, Montreal.
After working on the merchandising of the Cool&Simple store based on Monkland avenue, we’ve been asked to work on their new flagship.
A global trade concept
Indeed, this new standard will be applied to all the brand’s stores to come, but also to the ones already opened, in order to give a new face to Cool&Simple.
SHOP defined, during this project, a global trade concept, from the image to the furnitures, where the environment disposal is based upon a proper identity and a thoughtful merchandising.
Thanks to that, Cool&Simple now offers a space where merchandising is focused on the product goodness, and which they hope will create a new growth for frozen food.
At Agence Shop, this is the way we wish to work on the product environment, in order to highlight it.
You can watch the project video here:
https://youtu.be/4aBh_m1NAAI
